Promote yourself with a polished, professional travel writer’s website and get noticed! After putting some work into growing your website and blog, you can attract writing assignments or increase the sales of your books. However, just with the park bench above, you can have the prettiest site but it serves no purpose unless you have visitors.
Set yourself up and increase your visibility by establishing a place for visitors to land for learning more about your travel writing expertise. Highlight your niche and your travel photography and as well as build your email list of raving fans.
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Increase Your Traffic and Promote Your Website
Follow these five tips to get those visitors flowing to your fabulous travel writer website:
- BUILD YOUR SOCIAL MEDIA PRESENCE – Grow your social media profiles – increase your brand’s visibility by building enticing profiles, filling them out completely and always, always linking back to your website. Share content on your niche frequently including anything that your audience finds of value. Then, post your social media icons all over your website.
- JOIN THE CONVERSATION – Join travel industry-related Facebook and LinkedIn groups in your niche as well as writing communities online. Participate in Facebook groups where you can offer your expertise, share your opinion and position yourself as an expert in your niche. Cross-promote your work with others you meet online to gain access to new audiences. This all sends traffic back to your website.
- GUEST POST – Indulge in the power of guest posting on other related sites. Be strategic here – only guest post with the aim of increasing your visibility and draw new visitors to your site. Be sure to add your author bio at the end of each post with a link to your site for those interested in learning more.
- USE CALLS TO ACTION – Use calls to action (CTAs) to ask visitors to opt into your email list, to drive traffic to other pages and posts on your site or to follow you on social media. These CTAs can appear as a hover box when visitors first land on your site, within posts and your emails to your list. In fact, there’s a CTA at the top of this page!
- TEAM UP WITH OTHER TRAVEL WRITERS – You’re going to meet other adventurous travel writers online in groups or on social media as well as at conferences or networking groups. Never look at them as competition but as people just as passionate as you are about traveling and writing. Team up for joint webinars, workshops or speaking engagements. Collaborate on mutually effective projects such as ebooks or guidebooks. Together you’ll share knowledge plus build your audiences and website traffic. And it’s a lot of fun.
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